What is the BullsEye Method?

BullsEye Coach was founded in 2004 by Betsy Jordan, a philanthropist, activist and creator who has helped elevate CEOs, entrepreneurs, politicians, artists, and public figures around the globe. As a best-selling author, Executive Producer, and highly-regarded experiential and transformational coach, Betsy wanted to translate her ground-breaking approach into a proven methodology that could uplevel experienced coaches and deliver rapid results for clients.
BullsEye Coach trains and licenses senior coaches to deliver a 4 Month Turbo Coaching Program designed to address a single focused domain of a client’s life. The BullsEye coaching track includes 1 hr per week of intense coaching combined with 15 minute micro-coaching sessions 4 days per week and progresses through domains iteratively. Over the course of each 4 month cycle, clients learn and apply the 7 Keys & Tactics (universal principles for living) and engage in discovery, self-assessment, pattern interruption, self-hypnosis, an environmental study, development of a manifesto, and much more.
Just as crucial as what BullsEye is, is also what it is not. BullsEye Coaching is not religious, but does address the whole person. The methodology, while process-driven, is not analytical, aggressive, or cold. Teachings avoid polarization in any direction, and do not advocate for specific philosophies. And coaching is virtual, active and participatory, focused on excellence instead of perfection, with the client driving progress and establishing boundaries.

What We Believe

BullsEye Coach is grounded in foundational principles that guide everything we do:


We value passion… because clarity of vision, inspiration and empowerment translate into powerful, emotional action.


We value purpose… because the actions we take should be grounded in a defining vision of our lives and the impact we make on the world.


We value freedom… honoring individuality, accepting unique choices, and recognizing the power of each person to control their destiny.


We value kindness… exuding a spirit of generosity, consideration, love and support.


We value gratitude… transcending problems, forgiving slights, and focusing on all we have to be thankful for.


We value oneness… a foundational belief in the connectedness of humanity - and all life on the planet.


We value abundance… believing that the earth and its inhabitants are limitless and that 100% is possible 100% of the time.

If you are a potential client who is ready to creatively craft your life, BullsEye Coach is for you.
Reach out today to learn more and to be paired with an amazing coach who can help you live authentically, love and accept yourself and others, and experience clarity and transcendence that transforms your world.
If you are an experienced coach who is ready to elevate your practice, earn more, and improve client results, connect with us to explore our proven system.
We are always on the lookout for the next top-tier coach who is passionate about client connections, dedicated to their business, and primed for growth.
Clients uniformly report outcomes such as living as their authentic self, transcendence of challenges, learning to recognize and express gratitude, experiencing personal empowerment, enjoying a sense of possibility, and most importantly discovering a level of soulful awakening that allows them to live lives of passion, purpose and freedom.
Catalytic internal breakthroughs lead naturally to changes clients want to see in their everyday lives. BullsEye Coaching is the vehicle for transformation, giving coaches new tools and methods to help clients take action and transform their world.

BullsEye Coach: Lives lived with passion, purpose & freedom.

Feel the Love

Whether you are interested in BullsEye Coaching as a client or a licensed coach, we want to hear from you. Get in touch with us today and start the conversation!
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